Léonie Maroquinerie
An online boutique for a French maroquinerie curating designer leather goods — Lancel, Le Tanneur, Longchamp, Paul Marius and more — with a minimalist luxury storefront, multi-currency checkout, and a gamified golden-ticket campaign.
The brief
Léonie curates high-end leather goods from established French houses. The store needed a web presence that carried the same in-boutique feeling — calm, tactile, unmistakably premium — while handling a full multi-brand catalog of bags, wallets, and luggage.
Shoppers had to be able to browse the way they think: by brand, by category, by occasion — for her, for him, for travel.
The build
A Shopify storefront with a customized theme built around large photography, restrained typography, and an editorial dark hero that lets the leather speak first.
Under the calm surface, the shop does real commerce work: structured collections per brand and category, international pricing, and conversion features tuned for a considered-purchase audience.
- Multi-brand catalog with filtering by brand, category, and collection.
- Multi-currency checkout — EUR, USD, CAD, and GBP.
- Payment options including PayPal, Klarna, and Apple Pay.
- A gamified “golden ticket” hidden on the site, unlocking free shipping.
- Free shipping over €120 and 30-day free returns, surfaced at every step.
The outcome
A storefront that feels like the boutique itself: elegant, unhurried, and easy to trust. The brand now sells its curated designer selection online with international checkout and a promotional mechanic that keeps visitors exploring the catalog.
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