Product
Most CRMs fail without a single bug: they model someone else’s sales motion, and the team quietly goes back to the spreadsheet. So I sit with the people who will live in the tool and watch them work before writing a migration — the stages they describe out loud are almost never the ones an off-the-shelf product assumes.
A CRM is only as good as the day-to-day workflow it captures. The generic ones lose because they force a sales team to bend around a model that was designed for someone else.
Before writing a single migration, I sit with the people who will live in the tool and watch them work. The pipeline stages they describe out loud are almost never the ones the off-the-shelf product assumes.
Modeling that real pipeline first means the database mirrors how the business actually thinks — and adoption stops being a fight.
The fastest win in any CRM is removing manual follow-up. A small rules engine — “if a deal sits 5 days in negotiation, nudge the owner” — saves hours a week and earns trust immediately.
Software people enjoy using is software they keep using. Adoption is a design problem, not a training problem.
Everyone has the same models, yet one person ships a feature and the other concludes the tool is overhyped. The gap is not technical — it is whether you can write a brief someone else could actually execute.
Read the article
ERP and CRM get thrown around interchangeably, but they solve different problems. A clear breakdown of what each system does, where they overlap, and which one your business needs first.
Read the article
How moving filters closer to storage turned a 90-second query into an 8-second one — without buying a single extra server.
Read the articleNo marketing newsletter, no follow-up emails — just the article when it goes up.
Questions about Haithem? Ask the assistant.